In the digital world, data is the key to smarter marketing decisions. I help businesses collect, analyse, and interpret marketing and customer data to uncover trends, measure performance, and guide future strategies. By turning raw numbers into clear insights, I make it easier for you to understand what’s working — and what needs to change.
What I Offer
1. Data Collection & Integration
Setup and management of Google Analytics 4 (GA4), Google Tag Manager, CRM platforms, and marketing automation tools to ensure accurate, reliable data tracking.
2. Performance Dashboards
Custom-built dashboards and visual reports that give you real-time insights into KPIs such as traffic, conversions, ROI, and customer behaviour.
3. Campaign Performance Analysis
In-depth evaluation of your SEO, paid media, social media, and email marketing campaigns to identify strengths, weaknesses, and opportunities.
4. Predictive & Advanced Analytics
Using AI-driven models and statistical analysis, I forecast trends and predict customer behaviour, helping you plan more effectively.
5. Conversion Optimisation
Data-backed recommendations to improve user journeys, reduce drop-offs, and increase conversion rates across your digital platforms.
6. Regular Reporting & Reviews
Monthly or quarterly reports that highlight results, explain key findings, and suggest actionable next steps for growth.